Burberry: Marketing an Icon: Ch. 2 - Strategic Planning for Competitive Advantage
Burberry (1856 est.) -164 years old or phoenix in the digital world? - Digital Innovation and Transformation
Burberry Regent Street | Retail Innovation
Burberry's Social Story | Social stories, Marketing innovation, Brand story
How Burberry Does Digital
Omni-Channel Luxury Retail | Rosa Metra
Brand & Corporate Culture: The Burberry Example
Burberry's new CEO: 'We will continue to push communication boundaries' – Marketing Week
Booming Burberry: a master class in modern retail marketing | The Drum
How Burberry Embraced Digital and Transformed Into a Leading Luxury Brand | Centric Digital
Burberry is Bringing Tech-xy Back - Technology and Operations Management
Burberry: Classic Design with a Future-proof Retail Strategy? - Brand Growth Inspiration
Burberry credits 'digital innovation' for brand momentum despite profit drop – Marketing Week
PDF) Success Factors for Luxury E-commerce: Burberry's Digital Innovation Process | TJPRC Publication - Academia.edu
Burberry - moving from digital prowess to e-commerce leadership
How Burberry became the top digital luxury brand - Digiday
Burberry: Classic Design with a Future-proof Retail Strategy? - Brand Growth Inspiration
Burberry Digital - CarolOng
Burberry's success boosted by digital transformation - Dicitas Consulting
How Burberry is using digital to strengthen customer relationships during Covid-19 - Strategy and Innovation - InternetRetailing
The Eight Most Innovative Digital Programs in Prestige: #1 Burberry - YouTube
Burberry's High-Tech Flagship, London | Stylus
Burberry, The Digital Enterprise
Burberry, The Digital Enterprise
What's next for Burberry?
Digital or Die: The Choice of Luxury Brands – international luxury management
